CRE Marketing – Commercial Real Estate News

Spring Value Added Service to Clients

April 07, 2019

Contributing Author: Jay Verro, CCIM

As most of the country is finally digging out from a long and snowy winter, it’s a great time for commercial real estate (CRE) professionals to add value to their existing client base. What is the one thing that we hear so often from our colleagues and clients? Answer – “there’s not enough hours in a day,” especially with continual interruptions thanks to the growth of mobile technology.

As their trusted advisor, you can lessen their load while making you more valuable to them by doing one easy, yet often over-looked task. Each spring, I make the time to visit each of my landlord and seller client properties for the sole purpose of looking at them with a fresh set of eyes, just as a prospective tenant or buyer would do on their first time into the property. CRE professionals, landlords and sellers often get tunnel vision after pulling into their property day after day, making it too easy to overlook deferred maintenance items.

Top 26 Commercial Real Estate Books & Business Books

March 04, 2019

To fully understand and thrive in commercial real estate one has to understand much more than the simple “bricks and mortar” that make up a building. A successful commercial real estate broker (developer, investor, or lender) wears many hats and should have knowledge across a variety of different industries and disciplines.

Marketing a Commercial Property in a Challenging Location

February 20, 2019

Contributing Author: William F. “Felton” McLaughlin, CCIM, SIOR

When it comes time to sell a commercial property that sits in a challenged location, the first course of action for a seller and/or the listing broker should not be to wonder about the size of the discount that should be placed on the valuation of the property. Rather, focus your efforts on all characteristics of the property that are either unique or offer some sort of competitive advantage. If you can identify how these unique features benefit the user, you can market the challenging property more effectively.

As the recent sale of a veterinary medical office building will show, we discovered some unique property attributes that helped the seller achieve a sale price close to the asking price.

Top 10 Suggestions for Selling Commercial Property

December 04, 2018

Congratulations, you successfully signed up a new listing, now you have to perform and sell the listing. If you are looking to perform quickly, to the best of your abilities, and acting in the best interest of your client you should be open to cooperating with other brokers. This can have some drawbacks, as brokers have overlapping clients, but overall the more people working on a listing the greater the chances the deal turns into a transaction and closes. Also, half of a commission is better than no commission. In today’s market buyers are coming from all over the place, not just other states but outside the country as well. In order to reach more buyers and increase leverage as a seller’s agent you have to reach a large audience and create buyer demand.

Here are our Top 10 Suggestions for Selling Commercial Real Estate: Continue reading Top 10 Suggestions for Selling Commercial Property

Spotlight Interview: Lee Kiser: Principal/Managing Broker, Kiser Group / Principal KIG / Principal, KIG Analytics

October 21, 2015

Lee Kiser co-founded Kiser Group with his partner Estella Kiser, in 2005, and has developed the company into the most recognized brand in Chicagoland for mid-market multi-family commercial real estate brokerage. Kiser Group currently has 23 staff members.

LD: Congratulations on Kiser Group’s 10-year anniversary! Your team has a very impressive track record for selling apartments throughout the Greater Chicagoland area. Can you tell us a little bit about how Kiser Group distinguishes itself from other commercial real estate brokerage firms?

LK: Kiser Group brokers are the most highly educated, best-trained agents in the market. Our brokers’ ability to lead their clients to solid investments is unrivaled. Another differentiator is that Kiser Group provides its agents with everything they need to help their clients, including the latest technology, research, and marketing tools. No other firm in Chicagoland knows multi-family investment like Kiser Group. Continue reading Spotlight Interview: Lee Kiser: Principal/Managing Broker, Kiser Group / Principal KIG / Principal, KIG Analytics

What’s the Deal with LDCRE’s Free Commercial Real Estate Listing & Search Platform?

September 01, 2015

We’ve all used paid listing/ search platforms for CRE in the past. Some of us have paid to list and/or paid to search, while others used the free platform that allow for viewing of all the ugly duckling assets that have been shopped for 60 days that no one wants to buy.

This has been the system ever since Black’s Guide closed their doors. Do you remember Black’s Guide? It may seem like a million years ago, but Black’s Guide closed their doors on July 9, 2010. At one point almost every person in commercial real estate had at least one Black’s Guide asset/ broker directory on the corner of their desk.

The fall of Black’s Guide, was much more than just a company closing its doors; it showed that the CRE industry was ready to embrace technology (to some degree). The fall of Black’s Guide can be attributed to a handful of CRE listing platforms Continue reading What’s the Deal with LDCRE’s Free Commercial Real Estate Listing & Search Platform?

How does the CRE Market know you’re awesome?

Your Company is closing deals (acquisitions, dispositions, development, sales, leasing, finance, etc.), but how does anyone other than the 20 people that saw your LinkedIn post, or Twitter post know that your company is doing a great job?

Nobody likes braggers, but people always like seeing transaction news, market insights, and educated market forecasting. LDCRE Commercial Real Estate News syndicates its articles to 500 news websites throughout the globe, helping our network increase its local and global market reach (for free). Become a contributing author and syndicate Commercial Real Estate News articles via LDCRE News around the globe. Continue reading How does the CRE Market know you’re awesome?