To fully understand and thrive in commercial real estate one has to understand much more than the simple “bricks and mortar” that make up a building. A successful commercial real estate broker (developer, investor, or lender) wears many hats and should have knowledge across a variety of different industries and disciplines.
As a commercial real estate (CRE) broker or salesperson, you may operate as part of a group, however, you are also an independent contractor, and in many ways, operating your own business. This means you should be developing a marketing strategy of your own, in conjunction with your firm’s marketing plan, to help you grow your personal brand, get more listings, and become a leader in your market and/or area of specialization.
There are many great tools available to help business owners leverage technology, and this is equally true for marketing yourself, growing your brand, and measuring your efforts.
Here are some tools you might want to consider adding to your toolkit.
Marketing commercial real estate listings in the U.S. through third-party platforms first began with Black’s Guide in 1976, a catalog containing CRE listings in major metropolitan markets. LoopNet and Costar are credited for bringing CRE listings online.
Over the years a few CRE listing platforms have come and gone, but online listing platforms have remained fragmented and adverse to cooperation with each other.
Utilizing technology is a great way to improve your workflows and the level of service you can provide for your clients. Whether you are generating content for marketing purposes, generating leads, or just managing your business activities, here are 5 great tools to help you make more commercial real estate deals.
OneDrive integrates with Microsoft Office, so users can easily access Word, Excel and PowerPoint documents anywhere through the cloud. The system allows users to simultaneously edit documents and create and share folders. Need to share property photos that are too big for email? Share a link to the folder using OneDrive! It is a great way for you to manage your property content between your smartphone and your computer. Continue reading Top apps for Commercial Real Estate Agents
We’re all familiar with the adage you can’t manage what you can’t measure. Although most people would agree with this statement, many companies jump through hoops putting measuring into practice. A vast majority of companies are not able to accomplish this even if they wanted to. If this is you, you are not alone. Measuring and monitoring for many commercial real estate organizations that manage real estate are complicated. An Altus report stated that nearly 78% of organizations worldwide use multiple software systems that don’t communicate with each other. This structure makes understanding global cash flow, asset performance, and overall expenses very hard. Continue reading Commercial Real Estate Portfolio Management Software that Cooperates with your Other Software
It is not often that the State of Washington attends international real estate conferences, but with the incredible growth of the Greater Seattle Area and growing interest from international investors, Washington State made its debut at MIPIM 2018. MIPIM (Le Marché International des Professionnels de l’immobilier)is an international property, real estate development and investment event hosted annually in Cannes, France. From the official press release from MIPIM, there were over 26,000 real estate professionals, many city and political leaders, with well over 4,500 investors from over 100 countries, who came together for the 4-day event at the Palais des Festival, Cannes. They came to see, share and network with what the world has to offer in real estate investment and development. Continue reading Seattle, Washington goes to the Côte d’Azur / Seattle goes to MIPIM 2018
“This is a win-win-win solution,” Says Brendan Hotchkiss of LDCRE “it allows Apto to offer greater market reach to its clients for free, it enables Apto’s clients to push their listings to 500 news websites with the click of a button for free, and it allows LDCRE to better serve investors and tenants searching properties for sale or lease on LDCRE.com and throughout LDCRE’s publisher network by increasing listing inventory.” Continue reading Apto Connects to LDCRE
LDCRE is a free commercial real estate listing distribution platform that allows brokerage firms to connect their listing inventory directly to LDCRE.com through an API (Application Program Interface). Once the connection is set up all new listings and listing edits flow from the broker/brokerage firm to LDCRE on auto-pilot without any further work by the broker/brokerage firm.
LDCRE set out to not only be a free CRE listing platform, but to be a CRE Listing Distribution Platform with the largest distribution network of news websites where LDCRE powers the CRE listings. In the beginning of 2017 LDCRE was distributing CRE listings to 3 news websites in NYC, Chicago, and Scottsdale. By the close of 2017 LDCRE grew its distribution publisher network from 3 to 500 (Domestic and International news websites). “Our team has worked very hard growing our network for a couple years; it was not an overnight success by any means. A few key elements that aided us in rapidly growing our publisher network were growing LDCRE’s commercial real estate listing inventory from 20 markets to 9,000 markets throughout 32 countries, LDCRE has grown its total for sale CRE assets to $150 Billion, through the many great relationships our team has developed over the years,” said Brendan Hotchkiss CEO of LDCRE.
LDCRE continues to grow its listings on a daily basis with 2,000+ new/updated listings flowing into its platform on a daily basis.
NAR recently compiled a list of third party commercial real estate technology
companies that offer commercial real estate listing services, email marketing, and research as third party tools for NAR’s commercial real estate members. The Lists can be viewed at: Commercial Data & Listing Sources (NAR)
Listing Platform Services (LDCRE is listed)
Research Property Data (LDCRE is listed)
Marketing/Email Blast Services
Commercial Information Exchange/Commercial MLS Providers (LDCRE is listed)