Commercial Real Estate Marketing – Commercial Real Estate News

Spring Value Added Service to Clients

April 07, 2019

Contributing Author: Jay Verro, CCIM

As most of the country is finally digging out from a long and snowy winter, it’s a great time for commercial real estate (CRE) professionals to add value to their existing client base. What is the one thing that we hear so often from our colleagues and clients? Answer – “there’s not enough hours in a day,” especially with continual interruptions thanks to the growth of mobile technology.

As their trusted advisor, you can lessen their load while making you more valuable to them by doing one easy, yet often over-looked task. Each spring, I make the time to visit each of my landlord and seller client properties for the sole purpose of looking at them with a fresh set of eyes, just as a prospective tenant or buyer would do on their first time into the property. CRE professionals, landlords and sellers often get tunnel vision after pulling into their property day after day, making it too easy to overlook deferred maintenance items.

Start Using these 5 Tools to Grow Your Brand and Be More Productive

December 13, 2018

Contributing Author: Levi Steier

As a commercial real estate (CRE) broker or salesperson, you may operate as part of a group, however, you are also an independent contractor, and in many ways, operating your own business. This means you should be developing a marketing strategy of your own, in conjunction with your firm’s marketing plan, to help you grow your personal brand, get more listings, and become a leader in your market and/or area of specialization.

There are many great tools available to help business owners leverage technology, and this is equally true for marketing yourself, growing your brand, and measuring your efforts.

Here are some tools you might want to consider adding to your toolkit.

Top 10 Suggestions for Selling Commercial Property

December 04, 2018

Congratulations, you successfully signed up a new listing, now you have to perform and sell the listing. If you are looking to perform quickly, to the best of your abilities, and acting in the best interest of your client you should be open to cooperating with other brokers. This can have some drawbacks, as brokers have overlapping clients, but overall the more people working on a listing the greater the chances the deal turns into a transaction and closes. Also, half of a commission is better than no commission. In today’s market buyers are coming from all over the place, not just other states but outside the country as well. In order to reach more buyers and increase leverage as a seller’s agent you have to reach a large audience and create buyer demand.

Here are our Top 10 Suggestions for Selling Commercial Real Estate: Continue reading Top 10 Suggestions for Selling Commercial Property

Establishing the New Norm for Marketing CRE Listings

November 13, 2018

Marketing commercial real estate listings in the U.S. through third-party platforms first began with Black’s Guide in 1976, a catalog containing CRE listings in major metropolitan markets. LoopNet and Costar are credited for bringing CRE listings online.

Over the years a few CRE listing platforms have come and gone, but online listing platforms have remained fragmented and adverse to cooperation with each other.

The lack of cooperation between CRE listing platforms forces agents to either manually enter their listings into multiple platforms, or more likely pick one platform and hope for the best. This resulted in a tremendous amount of time wasted. Continue reading Establishing the New Norm for Marketing CRE Listings

LDCRE included in National Association of Realtors’ (NAR) published list of “Commercial Data & Listing Resources”

February 12, 2018

NAR recently compiled a list of third party commercial real estate technology
companies that offer commercial real estate listing services, email marketing, and research as third party tools for NAR’s commercial real estate members. The Lists can be viewed at: Commercial Data & Listing Sources (NAR)

Listing Platform Services (LDCRE is listed)
Research Property Data (LDCRE is listed)
Marketing/Email Blast Services
Commercial Information Exchange/Commercial MLS Providers (LDCRE is listed)

Continue reading LDCRE included in National Association of Realtors’ (NAR) published list of “Commercial Data & Listing Resources”

Spotlight Interview: Fred Mercaldo, CEO & Partner at Geocentric Media

LDCRE Interview with Fred Mercaldo, Founder and CEO of Geocentric Media.
Geocentric Media is the largest owner and manager of city-based websites throughout the world. LDCRE provides commercial real estate listings to all of Geocentric Media’s 500+ city and regional based websites. Fred and his team develop all their own websites, create and integrate relevant content for each of these websites throughout 500 markets while providing a number of services to businesses and consumers in each of their markets.

LD: I know you initially entered the geo-domain space (websites with city, state, regional, or country based URLs) with the acquisition of Scottsdale.com. Scottsdale is a well-known city, and one of the top travel and golf destinations, it is obviously a great website. But what made you recognize it was a great investment, what did you see beyond what it was? Continue reading Spotlight Interview: Fred Mercaldo, CEO & Partner at Geocentric Media

The Coldwell Banker Commercial® organization & CENTURY 21 Commercial® connect commercial listings to LDCRE to increase local and global market reach

December 07, 2017

LDCRE’s global Commercial Real Estate listing syndication enables Coldwell Banker Commercial^® and CENTURY 21^® domestic and international offices, agents and listings to enhance local and global CRE marketing through news websites around the globe.

For more information on Coldwell Banker Commercial or CENTURY 21 Commercial, visit: cbcworldwide.com or https://commercial.century21.com

Search $100+ Billion in commercial Real Estate for Sale and 3+ Billion square feet for lease across 7,600 global cities and 29 countries on LDCRE.com.

Spotlight Interview: Vishu Ramanathan/ CEO, Buildout Inc.

February 27, 2017

LDCRE is pleased to announce its listing syndication partnership with Buildout! Buildout is a Commercial Real Estate marketing and document creation platform designed to unburden commercial real estate brokers of much of the administrative work that goes into creating marketing materials and listing properties on the broker’s website, as well as on third party websites. This partnership enables Buildout clients to easily post their listings and updates on LDCRE’s Free Commercial Real Estate Listing Distribution Platform via Buildout.

LD: What career path did you want to take when you were in college?

VR: I wasn’t a career-oriented kid. I wanted to hang out and play in a band. I studied physics in college because I liked physics, not because I thought it would get me a job. Continue reading Spotlight Interview: Vishu Ramanathan/ CEO, Buildout Inc.

Buildout and LDCRE (Leavitt Digital) Forge Strategic Syndication Partnership

February 20, 2017

Buildout and LDCRE’s partnership enables Buildout clients to increase their local and global market reach via LDCRE’s commercial real estate listing platform and listing distribution network of 500 News Websites throughout the world, growing to 2,000 News Websites over the next 24 months. This partnership allows commercial real estate professionals to increase the local and global market reach on their respective listings, while increasing the ease and accessibility of accurate commercial real estate listings to parties all over the world.

Continue reading Buildout and LDCRE (Leavitt Digital) Forge Strategic Syndication Partnership

Let’s Talk About Why Your Listing isn’t seeing any Traction…

May 10, 2016

The listing is solid, but the traction is light, sound familiar? Obviously, the main reason brokers post listings are to sell, or lease properties. Sometimes the listing side does not think about the buying side when they post a listing for lease or for sale. People want all the major specs on the offering before they look into it. If you are leaving out most of the specs (Price, Cap Rate, Location, a Picture), or have “Contact us for more information” posted, you are going to see interest drop of, as people tend to assume the worse and/or that it’s over priced.