The Coldwell Banker Commercial® organization & CENTURY 21 Commercial® connect commercial listings to LDCRE to increase local and global market reach

LDCRE’s global listing syndication enables Coldwell Banker Commercial® and CENTURY 21® domestic and international offices, agents and listings to enhance local and global marketing through news websites around the globe.

For more information on Coldwell Banker Commercial or CENTURY 21 Commercial, visit: or

Search $70+ Billion in commercial Real Estate for Sale and hundreds of million of square feet for lease across 6,550 global cities and 27 countries on

Interview originally appeared in LDCRE Commercial Real Estate News

Spotlight Interview: Bob Sattler, President Lee & Associates Orange

Bob has over 35 years’ experience in commercial real estate from developing small industrial buildings for sale and multi-tenant parks for lease to being a broker leasing and selling office and industrial properties in the North Orange County market. After 15 years at CB Richard Ellis he joined Lee & Associates in 1998 and has been a consistent Top producer. His community and civic involvement includes being president and board member of organizations such as the Rotary Club of Fullerton and the Executive Council of the College of Business at Cal State Fullerton.

LD: What career path did you want to take when you were in college?

BS: An unusual one of getting a degree in physiology and a masters degree in business. Commercial Real Estate wasn’t on my radar until my father came to me wondering if I would be willing to build a multi-tenant industrial project on some land he owned. Continue reading Spotlight Interview: Bob Sattler, President Lee & Associates Orange

Let’s Talk About Why Your Listing isn’t seeing any Traction…



The listing is solid, but the traction is light, sound familiar? Obviously, the main reason brokers post listings are to sell, or lease properties. Sometimes the listing side does not think about the buying side when they post a listing for lease or for sale on, or one of the other CRE listing platforms. People want all the major specs on the offering before they look into it. If you are leaving out most of the specs, or have “Contact us for more information” posted, you are going to see interest drop of, as people tend to assume the worse and/or that it’s over priced.

Continue reading Let’s Talk About Why Your Listing isn’t seeing any Traction…

Leavitt Digital Surpasses $1 Billion in Commercial Real Estate Listings Within First 90 Days of Launching Free Commercial Real Estate Listing Platform

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Leavitt Digital, a commercial real estate marketing company recently launched its proprietary, FREE commercial listing and search platform.  “Within 90 days of launching Leavitt Digital’s Free Listing Platform we have accumulated over One Billion Dollars in commercial real estate listings from major brokerage firms around the country,” said Brendan Hotchkiss, Founder and CEO.

Hotchkiss has been in commercial real estate for close to 15 years and used other commercial listing platforms and grew tired of their never ending rate hikes and limitations. “I felt the fees to use the other platforms were outrageous, so I used the limited, free version of their platform. On the limited, free version you can only see deals that are 30 days old and passed over by all the premium members.  So, I was seeing shopped deals that have been passed over by all the premium members for at least 30 days.  Applying this logic to the list side- why would you want to list on a platform that charges you and limits your listings exposure?  It didn’t make sense to our team, so we decided to create an entirely free platform that allows everyone to view all listings immediately upon posting.

Unlike paid listing platforms, that only offer the ability to list assets for sale and for lease, Leavitt Digital offers the ability to list assets for sale, for lease, seeking debt, seeking equity, and loans for sale.  The only existing platforms to connecting commercial real estate borrowers/ sponsors with debt and equity are either designed for institutional clients, or for crowd-funding deals and those all cost the sponsor a fortune to utilize. Having a background in real estate investment banking Hotchkiss felt it was necessary to implement both a debt and equity listing platform into Leavitt Digital’s Free Listing Platform.

Leavitt Digital has been asked a number of times when it plans to convert to a paid listing platform and the answer is NEVER.  Leavitt Digital generates revenues from its other platforms: Local Search Engine Optimization and Review Monitoring for Commercial Real Estate, Organic Search Engine Optimization for Commercial Real Estate, and Press Release Distribution.  According to Hotchkiss “We have no interest in converting Leavitt Digital’s Free Commercial Listing Platform to a paid listing platform, not now, not ever. Leavitt Digital is not a publicly traded company catering to shareholder interests; we rolled out this platform to increase market connectivity and have a positive impact on the commercial real estate industry.”

Listings can be added on Leavitt Digital manually (one at a time) via Leavitt Digital’s client dashboard, or multiple listings can be added via Leavitt Digital’s bulk listing template available upon request.  Please contact Leavitt Digital for any additional information:

Spotlight Interview: Joey Odom: Atlanta Director, Stan Johnson Company


Joey Odom is one of the top brokers and Atlanta Director at Stan Johnson Company based in their Atlanta Office. Joey has been with Stan Johnson Company for over ten years. Odom oversees the Atlanta office and southeast region, focusing on serving net lease buyers and sellers within the geography. Odom specializes in the sale of net lease retail properties, which is arguably one of the leading investment sectors within commercial real estate.

LD: What career path did you want to take when you were in college?

JO: My original plan in college was to go into youth ministry, and the college I attended had a strong program in this field. After a few semesters with this in mind, though, I shifted to a business focus in sales and marketing.

LD: What events in your career path brought you to your current position at Stan Johnson Company?

JO: Out of College I worked in the athletic industry for several years, but I had always been interested in the commercial real estate industry and was fortunate to know several people at Stan Johnson Company, namely Brad Pepin, who is a top producer at the company. Brad introduced me to the company and I was fortunate to be hired on soon after.

LD: Can you tell us what your “average” week of work is like?

JO: My role within SJC is the “player coach.” On the player side, our team (including Maggie Holmes, Mike Sladich & KB Yabuku) focuses primarily on representing sellers of net lease retail properties in the Southeast – it has been a tremendous year for our team on this front. In any given week, I will visit existing or prospective clients, manage current deals or strategize on upcoming listing pitches.

On the coach side, I work alongside our other teams in the Southeast. This includes Van Barron, whose team focuses on medical sales, Britton Burdette, whose team focuses on office & industrial sales, Jason Long, whose team focuses on retail sales and Jason Powell, whose team focuses on drug store and other retail sales. We are having a record year in the Southeast and are excited to continue the momentum. Additionally, my goal is to recruit top talent to join the Stan Johnson Company team.

LD: Joey, why do you believe the STNL space has become so hot? Why are there a growing number of investors entering the STNL space? Income Predictability? Less property management headaches? Perceived ease of understanding the STNL investments?

JO: The STNL space has grown hotter and hotter over the past few years. As a general statement, the space is viewed as a flight to quality and safety. It has been a safe haven investment for many individual investors deploying money from the market to alternative investments. Institutional investors have grown increasingly more active as well, with new and existing funds having larger allocations to net lease. Foreign investors have been particularly active in the space; in the past several weeks, we have closed with an Israeli group and a French individual investor, as examples. Even with compressed cap rates, yields for real estate in the U.S. are still very attractive to foreign investors, particularly those with turmoil in their own countries (Venezuela, Greece, etc.). Because Stan Johnson Company focuses exclusively on net lease sales, we are able to tap into a broad array of investor groups, and are the bridge between institutional and private capital.

LD: Everyone has a few transactions that stand out in the careers.  What is one deal thus far in your career that stands out to you and what is the significance to that deal?

JO: We were fortunate to be asked to present for a large portfolio of Dollar General properties several years ago, and were competing against several large competitors. In preparation for the pitch, I spent several days at the office until 4am! We connected very well with the client and were awarded the business. That year we sold 135 Dollar General properties for this client, and have closed in excess of 200 sites in total for them to date. More rewarding is the relationship we have developed with this client; I consider them very close personal friends.

LD: What advice would you give a young Joey Odom just out of college and starting his professional career?

JO: Some of the best advice I received was to not stress out too much about your first job. Every experience we have can be used as a stepping-stone, whether in that particular job or a future job. The key is to use every experience as an opportunity to grow, especially in turmoil or difficulty. I heard John Maxwell recently say, “Growth isn’t guaranteed in difficulty, but it’s the only environment in which it happens.” We can take comfort in difficulty or turmoil, knowing it has the potential to make us better.

For more information on Joey Odom and Stan Johnson Company please visit For more information on Leavitt Digital please visit

What’s the Deal with Leavitt Digital’s Free Commercial Real Estate Search and Listing Platform?

We’ve all used paid listing/ search platforms for CRE in the past. Some of us have paid to list and/or paid to search, while others used the free platform that allow for viewing of all the ugly duckling assets that have been shopped for 60 days that no one wants to buy.

This has been the system ever since Black’s Guide closed their doors.  Do you remember Black’s Guide? It may seem like a million years ago, but Black’s Guide closed their doors on July 9, 2010. At one point almost every person in commercial real estate had at least one Black’s Guide asset/ broker directory on the corner of their desk.

The fall of Black’s Guide, was much more than just a company closing its doors; it showed that the CRE industry was ready to embrace technology (to some degree). The fall of Black’s Guide can be attributed to a handful of paid CRE listing platforms that were able to connect people, deals, and assets from across the globe, all through a few websites. As these paid listing platforms increased their data, their traffic, and their market dominance their pricing began getting more and more aggressive. It’s like the after school special showing the dealer offering the first drug for free, then he hooks a new client and all of sudden they are paying a huge premium. These paid listing services are now charging small brokerage companies in the neighborhood of $40,000 per year to upwards of $250,000+ per year for some of the medium to larger brokerage companies.

Not one brokerage company that we spoke with felt happy about the arrangement; they viewed it as a necessary evil. In addition to the high costs, we found it very unusual that these platforms do not allow their users to seek out debt and/or equity infusion. No deal gets done without money.

In response to the overwhelming market frustration, Leavitt Digital launched a free CRE listing and Search platform that allows owners, developers, brokers, and all CRE professionals to list and search assets for sale, lease, seeking equity, debt, and loans for sale.

In addition to addressing the high cost of the existing CRE listing and search platforms by offering its free platform, Leavitt Digital also aimed to address the disconnect of capital between investors/ lenders and developments, acquisitions, recapitalizations, etc. Leavitt Digital designed its platform, so developments and existing assets can be listed to seek new debt and equity infusion, unlike existing paid listing platforms that mainly focus on lease and sale listings.

“We just launched Leavitt Digital’s Free Search and Listing Platform and within days we had approximately $500,000,000 in listings. We estimate we will have over $1 Billion of listings within the first 60 days and expect to grow by multiples on a monthly basis from that point on,” said Brendan Hotchkiss Leavitt Digital’s CEO. “We have received very positive feedback from the market, they are all sick and tired of throwing large amounts of money at these paid listing platforms that simply serve as a starting place, rather than a problem solver.” Leavitt Digital is currently working with a number of national and regional brokerage companies to implement all their listings into Leavitt Digital’s platform.

Hotchkiss said that Leavitt Digital has no intentions of converting from free to paid listing/ search platform. “We created this because we were tired of paying to use these paid sites. To convert from a free to a paid listing site would’t make much sense, as we would then consider ourselves to be part of the problem we set out to fix.”

To learn more about Leavitt Digital’s Free Listing Platform, or its additional CRE technology products visit or contact Leavitt Digital.

~The Leavitt Digital Team

The time to sell for Commercial Real Estate is now, not in twelve months

Globe St recently put out a great article Economy, CRE Moving Beyond Headwinds that talked about the recent volatility in the stock market, which most experts are saying is being caused by the United States direct involvement with too many foreign countries that have a lot of ecumenic uncertainty (mainly China). The article was well written with research provided by FTI Consulting, a very reputable firm.

One thing the article didn’t reference is the growing demand for capital (debt) that will come due over the next 24 months. Nearly every commercial real estate deal is leveraged with some for of commercial debt so, investors are able to maximize their returns, maximize their buying power, and not out all their eggs in one basket.

In 2005 $169 Billion in CMBS was issued, in 2006 $202 Billion in CMBS was issued, and in 2007 $230 Billion in CMBS was issued all with the standard 10 year terms. That is a total of $601 Billion in CMBS debt that is set to mature 2015-2017. Granted some of these loans went into default and have since been resolved, there is still a bulk size of debt debt maturities scheduled to come up in 2016 and 2017. This doesn’t factor in new development deals or sales that are completely outside of these debt instruments.

What does that have to do with the value of Real Estate and Cap Rates? Well, the answer is simple the less debt there is available in the market place the more challenging it will be for buyers to pay a premium. It is estimated that the need for commercial debt will be larger than the the commercial debt supply. With an abundant supply of borers and deals it will be a lenders market, where they afford to raise their rates, lower their leverage, more detailed underwriting, and pass on more deals.

The projected constrains on debt in 2016 and 2017 will likely lead to more expensive debt and lower leverage, which will decrease investors yields- thus having a push to lower commercial values and increase cap rates.

The capital markets are healthy now and not constrained, so if you plan on selling in the next few years, now may be the best time, so you can avoid coming to market when a couple hundred million in CMBS matures and the debt markets get more crowded.

For more news please visit Leavitt Digital

Brendan Hotchkiss

Leavitt Digital

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