Marketing commercial real estate listings in the U.S. through third-party platforms first began with Black’s Guide in 1976, a catalog containing CRE listings in major metropolitan markets. LoopNet and Costar are credited for bringing CRE listings online.
Over the years a few CRE listing platforms have come and gone, but online listing platforms have remained fragmented and adverse to cooperation with each other.
The lack of cooperation between CRE listing platforms forces agents to either manually enter their listings into multiple platforms, or more likely pick one platform and hope for the best. This resulted in a tremendous amount of time wasted. Continue reading Establishing the New Norm for Marketing CRE Listings