CRE Marketing – Commercial Real Estate News

Spring Value Added Service to Clients

April 07, 2019

Contributing Author: Jay Verro, CCIM

As most of the country is finally digging out from a long and snowy winter, it’s a great time for commercial real estate (CRE) professionals to add value to their existing client base. What is the one thing that we hear so often from our colleagues and clients? Answer – “there’s not enough hours in a day,” especially with continual interruptions thanks to the growth of mobile technology.

As their trusted advisor, you can lessen their load while making you more valuable to them by doing one easy, yet often over-looked task. Each spring, I make the time to visit each of my landlord and seller client properties for the sole purpose of looking at them with a fresh set of eyes, just as a prospective tenant or buyer would do on their first time into the property. CRE professionals, landlords and sellers often get tunnel vision after pulling into their property day after day, making it too easy to overlook deferred maintenance items.

Marketing a Commercial Property in a Challenging Location

February 20, 2019

Contributing Author: William F. “Felton” McLaughlin, CCIM, SIOR

When it comes time to sell a commercial property that sits in a challenged location, the first course of action for a seller and/or the listing broker should not be to wonder about the size of the discount that should be placed on the valuation of the property. Rather, focus your efforts on all characteristics of the property that are either unique or offer some sort of competitive advantage. If you can identify how these unique features benefit the user, you can market the challenging property more effectively.

As the recent sale of a veterinary medical office building will show, we discovered some unique property attributes that helped the seller achieve a sale price close to the asking price.

Start Using these 5 Tools to Grow Your Brand and Be More Productive

December 13, 2018

Contributing Author: Levi Steier

As a commercial real estate (CRE) broker or salesperson, you may operate as part of a group, however, you are also an independent contractor, and in many ways, operating your own business. This means you should be developing a marketing strategy of your own, in conjunction with your firm’s marketing plan, to help you grow your personal brand, get more listings, and become a leader in your market and/or area of specialization.

There are many great tools available to help business owners leverage technology, and this is equally true for marketing yourself, growing your brand, and measuring your efforts.

Here are some tools you might want to consider adding to your toolkit.

Top 10 Suggestions for Selling Commercial Property

December 04, 2018

Congratulations, you successfully signed up a new listing, now you have to perform and sell the listing. If you are looking to perform quickly, to the best of your abilities, and acting in the best interest of your client you should be open to cooperating with other brokers. This can have some drawbacks, as brokers have overlapping clients, but overall the more people working on a listing the greater the chances the deal turns into a transaction and closes. Also, half of a commission is better than no commission. In today’s market buyers are coming from all over the place, not just other states but outside the country as well. In order to reach more buyers and increase leverage as a seller’s agent you have to reach a large audience and create buyer demand.

Here are our Top 10 Suggestions for Selling Commercial Real Estate: Continue reading Top 10 Suggestions for Selling Commercial Property

Promote Listings in Real-Time on Leavitt Digital via your own Website: LDCRE Launches API

April 22, 2016

LDCRE recently launched its API (Application Program Interface) allowing Commercial Real Estate brokerage firms to connect their inventory directly from their listing platform to Leavitt Digital’s listing platform. This enables CRE brokerage firms to market their listings for FREE on the largest open network, listing platform while saving hundreds of hours of data implementation and data management. Adding, editing, or deleting listings on a company’s website will have the same impact on Leavitt Digital.

Continue reading Promote Listings in Real-Time on Leavitt Digital via your own Website: LDCRE Launches API

CRE Marketing Plans for 2016 & Maximizing CRETech

November 17, 2015

It’s the bottom of the 9th for 2015 and time to start designing your CRE Marketing plan for 2016. Now is the time to layout your goals for 2016, not January 5th after everyone has gained 10 pounds and feeling gloom.

Commercial Real Estate Companies are becoming more and more active in implementing technology products so they may operate more efficiently and increase business opportunities. However, the Commercial Real Estate Industry has a lot of room for improvement.

Leavitt Digital conducted a survey where it ran tests on 300 commercial real estate firms throughout the United States. The average online presence rating over the top 50 local websites was 32%. Continue reading CRE Marketing Plans for 2016 & Maximizing CRETech