The Coldwell Banker Commercial® organization & CENTURY 21 Commercial® connect commercial listings to LDCRE to increase local and global market reach

LDCRE’s global listing syndication enables Coldwell Banker Commercial® and CENTURY 21® domestic and international offices, agents and listings to enhance local and global marketing through news websites around the globe.

For more information on Coldwell Banker Commercial or CENTURY 21 Commercial, visit: cbcworldwide.com or https://commercial.century21.com

Search $70 Billion in commercial Real Estate for Sale and hundreds of million of square feet for lease across 6,500 global cities and 28 countries on LDCRE.com.

Spotlight Interview: Vishu Ramanathan/ CEO, Buildout Inc.

LDCRE is happy to announce its listing syndication partnership with Buildout! Buildout is a Commercial Real Estate marketing and document creation platform designed to unburden commercial real estate brokers of much of the administrative work that goes into creating marketing materials and listing properties on the broker’s website, as well as on third party websites. This partnership enables Buildout clients to easily post their listings and updates on LDCRE’s Free Commercial Real Estate Listing Distribution Platform via Buildout.

 

LD: What career path did you want to take when you were in college?

VR: I wasn’t a career-oriented kid. I wanted to hang out and play in a band. I studied physics in college because I liked physics, not because I thought it would get me a job. Continue reading Spotlight Interview: Vishu Ramanathan/ CEO, Buildout Inc.

Buildout and LDCRE (Leavitt Digital) Forge Strategic Syndication Partnership

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Buildout and LDCRE’s partnership enables Buildout clients to increase their local and global reach via LDCRE’s listing platform and listing distribution network of 500+ News Websites throughout the world, growing to 2,000 News Websites over the next 24 months. This partnership allows commercial real estate professionals to increase the local and global market reach on their respective listings, while increasing the ease and accessibility of accurate commercial real estate listings to parties all over the world.

Continue reading Buildout and LDCRE (Leavitt Digital) Forge Strategic Syndication Partnership

City Brand Media (CBM) & Leavitt Digital (LDCRE) form Strategic Partnership bringing Commercial Real Estate listings to City Brand Media’s 400 City-Based Websites.

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August 29, 2016. Scottsdale, AZ. CBM and LDCRE announce today that they have formed a publishing and marketing alliance that will result in CBM’s 400 PLUS City branded websites having a Commercial Real Estate section in each market they service.

Continue reading City Brand Media (CBM) & Leavitt Digital (LDCRE) form Strategic Partnership bringing Commercial Real Estate listings to City Brand Media’s 400 City-Based Websites.

Let’s Talk About Why Your Listing isn’t seeing any Traction…

 

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The listing is solid, but the traction is light, sound familiar? Obviously, the main reason brokers post listings are to sell, or lease properties. Sometimes the listing side does not think about the buying side when they post a listing for lease or for sale on www.LDCRE.com, or one of the other CRE listing platforms. People want all the major specs on the offering before they look into it. If you are leaving out most of the specs, or have “Contact us for more information” posted, you are going to see interest drop of, as people tend to assume the worse and/or that it’s over priced.

Continue reading Let’s Talk About Why Your Listing isn’t seeing any Traction…

Promote Listings in Real-Time on Leavitt Digital via your own Website: LDCRE Launches API

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Leavitt Digital recently launched its API (Application Program Interface) allowing Commercial Real Estate brokerage firms to connect their inventory directly from their website/ internal listing platform to Leavitt Digital’s listing platform. This enables brokerage firms to market their listings for FREE on the largest open network, listing platform while saving hundreds of hours of data implementation and data management. Adding, editing, or deleting listings on a company’s website will have the same impact on Leavitt Digital.

Continue reading Promote Listings in Real-Time on Leavitt Digital via your own Website: LDCRE Launches API

Increase your Commercial Real Estate Firm’s Bottom-line with 8 Simple Tasks

Leavitt Digital conducted surveys on 300+ Commercial Real Estate Brokerage Firms’ websites and online presence. Majority of commercial real estate firms have antiquated websites, no online marketing plan, and no SEO (Search Engine Optimization) plan in place. The place I order my pizza from every Friday night for $23.95 invests more time and money into its website, online marketing and SEO than many brokerage firms that have 100+ listings priced well beyond a thousand pizzas. Why is that? Why does the company selling $20 items invest more time and money to increase sales than the company selling multi-million dollar properties? If a company is able to gain more listings, represent more tenants, and find few more buyers by bettering its online presence, gaining an edge on competition, and significantly increasing its bottom line why wouldn’t they?

Continue reading Increase your Commercial Real Estate Firm’s Bottom-line with 8 Simple Tasks

What’s the Deal with Leavitt Digital’s Free Commercial Real Estate Search and Listing Platform?

We’ve all used paid listing/ search platforms for CRE in the past. Some of us have paid to list and/or paid to search, while others used the free platform that allow for viewing of all the ugly duckling assets that have been shopped for 60 days that no one wants to buy.

This has been the system ever since Black’s Guide closed their doors.  Do you remember Black’s Guide? It may seem like a million years ago, but Black’s Guide closed their doors on July 9, 2010. At one point almost every person in commercial real estate had at least one Black’s Guide asset/ broker directory on the corner of their desk.

The fall of Black’s Guide, was much more than just a company closing its doors; it showed that the CRE industry was ready to embrace technology (to some degree). The fall of Black’s Guide can be attributed to a handful of paid CRE listing platforms that were able to connect people, deals, and assets from across the globe, all through a few websites. As these paid listing platforms increased their data, their traffic, and their market dominance their pricing began getting more and more aggressive. It’s like the after school special showing the dealer offering the first drug for free, then he hooks a new client and all of sudden they are paying a huge premium. These paid listing services are now charging small brokerage companies in the neighborhood of $40,000 per year to upwards of $250,000+ per year for some of the medium to larger brokerage companies.

Not one brokerage company that we spoke with felt happy about the arrangement; they viewed it as a necessary evil. In addition to the high costs, we found it very unusual that these platforms do not allow their users to seek out debt and/or equity infusion. No deal gets done without money.

In response to the overwhelming market frustration, Leavitt Digital launched a free CRE listing and Search platform that allows owners, developers, brokers, and all CRE professionals to list and search assets for sale, lease, seeking equity, debt, and loans for sale.

In addition to addressing the high cost of the existing CRE listing and search platforms by offering its free platform, Leavitt Digital also aimed to address the disconnect of capital between investors/ lenders and developments, acquisitions, recapitalizations, etc. Leavitt Digital designed its platform, so developments and existing assets can be listed to seek new debt and equity infusion, unlike existing paid listing platforms that mainly focus on lease and sale listings.

“We just launched Leavitt Digital’s Free Search and Listing Platform and within days we had approximately $500,000,000 in listings. We estimate we will have over $1 Billion of listings within the first 60 days and expect to grow by multiples on a monthly basis from that point on,” said Brendan Hotchkiss Leavitt Digital’s CEO. “We have received very positive feedback from the market, they are all sick and tired of throwing large amounts of money at these paid listing platforms that simply serve as a starting place, rather than a problem solver.” Leavitt Digital is currently working with a number of national and regional brokerage companies to implement all their listings into Leavitt Digital’s platform.

Hotchkiss said that Leavitt Digital has no intentions of converting from free to paid listing/ search platform. “We created this because we were tired of paying to use these paid sites. To convert from a free to a paid listing site would’t make much sense, as we would then consider ourselves to be part of the problem we set out to fix.”

To learn more about Leavitt Digital’s Free Listing Platform, or its additional CRE technology products visit www.ldcre.com or contact Leavitt Digital.

~The Leavitt Digital Team

Why online reviews matter for your company and your real estate?

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Don’t worry you didn’t miss a memo from Yelp, Google, or YellowPages that tells you the importance of monitoring and responding to reviews, especially negative reviews on your company or your properties. However, this has a major impact on your company and your asset’s Search Engine Optimization (SEO), Page Rankings on major Search Engines, plus it looks bad to potential tenants and clients when there are a slew of negative reviews that go unaddressed.

Positive reviews are great, all you have to do is say thank you, we appreciate your business and hope to see you again soon, it’s a no-brainer.  But what about when someone writes “ABC Management Sucks!!! They are liars and took advantage of my 80 year old grandmother,” how do you respond?  Your gut instinct is to tell this person off and let the world know this person is looking for a handout.

When you receive negative reviews it is important to take a deep breath before responding. Maybe the reviews are true, maybe your management team does suck, are you receiving multiple complaints about the same person or issue, maybe time to do some internal clean-up. Or it could be someone having a bad day and you simply gave him/her a target to unleash his/her anger. When responding to reviews (negative reviews especially) it is important to respond with diplomacy. We are not saying say thank you when someone calls you a jerk because we are a bunch of hippies. We are telling you that your SEO and Page Rankings are impacted based on how promptly you respond and how you respond. Plus, if you respond like a crazy person to a crazy person you are really just lowering yourself to their level (we learned that from our mothers).

All reviews are different, so there is not a one answer fits all response solution. Think about how best to diffuse the situation, making an offer to remedy a wrong (or a perceived wrong) can go a long way, ask him/her if there is a way for you to fix the wrong, once you can fix the wrong ask the negative reviewer if they would consider removing their negative review, or even better rewriting a great review where they let the world know you heard their complaint and you swopped down and righted their wrong. Laugh if you must, but this has a big impact on your SEO, Page Rankings, website traffic, and occupancy.

So you have 20 properties and there are a number of major review sites out there how can you possibly keep up on all review sites on all assets? If you are checking eight review sites for all 20 assets you could be looking at 160 separate webpages to find reviews on each asset over the top review sites.  That sounds like a good 20 hours of work every week.

Leavitt Digital’s Online Presence Enhancement, SEO, and Review Monitoring/ Aggregation Platform collects reviews on all of your companies and assets on the top review sites and compiles them into Leavitt Digital’s web-based dashboard where its clients can log in and see their reviews on all the major review sites for all their companies and assets.  This platform also increases companies and assets’ online presence, enhances that presence, and monitors the optimization progress on 500+ websites, mobile applications, local directories, and GPS systems. To learn more about Leavitt Digital’s Review Monitoring/ Aggregation, Online Presence Enhancement, and SEO platform please click here.

~The Leavitt Digital Team

 

Why is SEO important for Commercial Real Estate Companies?

The Commercial Real Estate Industry has always been a slow adaptor to technology, so it shouldn’t surprise anyone to realize that the average commercial real estate company has an online presence score of 32% over the top 50 websites and search engines that have the greatest impact on Commercial Real Estate Search Engine Optimization (SEO). Leavitt Digital ran analytical reports on 250  commercial real estate companies and and assets (Apartments, Senior Living, Self Storage, Hotels, etc.) and the average visibility score over the 250 companies/ assets was 32%. Every one of these companies/ assets had a fair amount of incorrect and/or missing information: wrong company name, phone, address, no website link, logo, company overview, correct hours, etc.

By having a lack of correct, enhanced, and consistent data counts against a company or asset’s SEO and page rankings on major search engines. Leavitt Digital works with its CRE clients to increase their online presence on 500+ websites, mobile applications, local directories, and GPS systems. By doing this Leavitt Digital corrects, enhances, and brings consistency to company and asset’s online presence increasing their page rankings and SEO.

Increasing your Company’s online presence, SEO, and page rankings on major search engines you will increase your company’s website traffic and market reach allowing more clients, tenants, and opportunities to find you. Increasing your SEO will help increase your bottom line.

To learn more about your company or assets’ online optimization and receive a free optimization report please contact Leavitt Digital.

~The Leavitt Digital Team

 

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